Vigor Physical Therapy and Rehabilitation:
Website Design Case Study
Vigor Physical Therapy & Rehabilitation’s website looked old and therefore made the business look old and out of date. It also had poor design, ignoring our visual culture and featuring large blocks of text that are intimidating (especially to mobile visitors).
After working with Dr. Voloshin to create an Ideal Customer profile, we designed the website to speak uniquely to their needs. We directly focused on concerns like location and insurance coverage and addressed unspoken needs like proof of expertise or care and concern through visuals and social proof in the form of testimonials and press coverage.