Blog

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Social Media Content Curation: Facebook Edition

Social Media Content Curation: Facebook Edition If you are like me and almost 1.8 billion other people all over the world, then Facebook has become an important part of your life. Today, I’d like to talk about how I use Facebook as a social media content curation tool in my personal life and for my clients. Content curation is a fancy phrase for [...]

Social Media Content Curation: Twitter Edition

Twitter has become an important part of many peoples’ lives. With 300 million monthly active users and approximately 500 million tweets being sent out every single day, who wouldn’t want to be a part of that? Today, I’d like to talk about how I use Twitter as a social media content curation tool for my clients as well as for my [...]

What is Search Engine Optimization or SEO?

The video below was created as a very basic explanation of search engine optimization.   We have provided a transcript of the video below: Search Engine Optimization or SEO are fancy ways of saying that your site: Is designed so that it’s easy for search engines to read it. Ranks well in search results. Did you know? 61% of people will [...]

What’s Wrong With the Kendall Jenner Pepsi Ad? A Marketer’s Perspective.

So, what’s the big deal about the Pepsi ad featuring Kendall Jenner? ***You can watch the full add below before they take it down.*** It shows Kendall Jenner leaving a photoshoot, joining an ongoing protest and then giving a Pepsi to a police officer. However, the devil is in the details, and what the ad implies is where the problems arise. [...]