A Deeper Explanation of Local SEO
High-quality search engine optimization is about understanding and implementing Google’s own rules for ranking well. Local search ads to these principles the importance of location, whether it be the location of the searcher or what they are searching for. Local search optimization is important for any business, even ones that may not consider themselves local, like an internet business.
Is Local Search Optimization (Local SEO) Important for Internet Businesses?
Absolutely! Even if your business is not considered a local business, optimizing for local search is a great way to outrank more powerful, national competitors. I will explain this more in a minute, but let me first explain the two categories that business are grouped into.
Local search optimization categorizes businesses into 2 main groups: Local businesses with physical locations where they serve customers ( also known as “brick and mortar” businesses), and service area businesses (SABs).
A service area business is a type of business where the business owner does not have a physical office space where they help clients but instead go to the clients home. Examples of this could be internet based businesses or even a plumber, who always goes to the job site or residence to help customers.
The Local SEO Tactic That Helps You Beat National Brands
Due to the increasing importance of local search, Google will often give a smaller local business the opportunity to outrank a large, nationally recognized brand, if you as a local business offer a similar service. Yes, we’re serious!
If you are close, geographically, to the person searching, Google will often provide you with opportunities to rank higher. However, you have to make sure you have fully optimized your website, your Google my Business account, etc…and great reviews help, too.