Whether the writing needs to get attention, cutting through the noise…or hold the reader’s hand, gently shepherding them towards a solution that meets their needs, we’ll craft the perfect user experience, through writing, that will bring people to your website and convert them to customers.
Writing for Websites and SEO Copywriting
Often, good website copy (text) is not even noticeable. It should gently carry the reader towards solving their problems and converting them to customers (called “conversions”).
It’s not the job of this type of writing to be the star of the show. It works unnoticed, behind the scenes using tested psychological tactics to encourage visitors to become customers.
SEO copywriting optimizes the writing by using words that customers use when they are searching for your products or services (AKA keywords). The most skilled SEO Copywriters do this naturally, crafting the text in such a way, that most people don’t even realize the keywords are there.
Don’t be fooled, though, this is a key part of ranking highly in search results and getting more customers. Other important factors include whether your content helps solve user problems (gauged by a number of metrics like Time on Page, Bounce Rate, etc.).
Writing Copy for Social Media and Advertising
The job of writing for social media or ads is to get the reader’s attention (often with intrigue), to create something memorable. The writing needs to cut through all the noise and refocus them on your message.
Worldwide Data Statistics (Per Second)
The list could go on and on.
The point is that ads or social media posts need to be dynamic, interesting, and memorable.