The Business of Marketing

/The Business of Marketing

Website Audit – Branding, Copywriting, and Design – Evaluating The Old Cilderman Solutions Website

In this video, I talk about the old website and why it needed to change.     We've included the transcript in case you prefer to read Website Upgrade: Why is Switched to Wordpress "Hey, guys! It's Matt from Cilderman Solutions. This is kind of really new to me, screencasting like this. And so,...I wanted to start...you have to start somewhere, [...]

Social Media Content Curation: Twitter Edition

Twitter has become an important part of many peoples’ lives. With 300 million monthly active users and approximately 500 million tweets being sent out every single day, who wouldn’t want to be a part of that? Today, I’d like to talk about how I use Twitter as a social media content curation tool for my clients as well as for my [...]

What’s Wrong With the Kendall Jenner Pepsi Ad? A Marketer’s Perspective.

So, what’s the big deal about the Pepsi ad featuring Kendall Jenner? ***You can watch the full add below before they take it down.*** It shows Kendall Jenner leaving a photoshoot, joining an ongoing protest and then giving a Pepsi to a police officer. However, the devil is in the details, and what the ad implies is where the problems arise. [...]